William Sweetlove was born in 1949 in Oostende, Belgium. For the past couple of years he has been a member of the artists' collective "The Cracking Art Group", in northern Italy.
As the physical medium that provides the basis for their works of art, the members use a type of plastic produced via a thermo-chemical reaction in crude oil. This reaction, known as "cracking" is also the origin of the group's name. In their manifesto, the Cracking Art Group call upon their members to spread a vision of the world suffused with elements of irony and ecological awareness. To those, Sweetlove adds the conviction that art must also be an antidote to overconsumption and overproduction.
His world is a world in which poodles, giraffes and penguins are rendered into artifacts which unite Dadaism, surrealism and pop art. Sweetlove wants to draw the world’s attention to the madness represented by cloning animals, poisoning the environment and wasting water. His animals always carry a water bottle on their backs representing the threat posed by manipulating the animal world in order to fulfil the requirements of an ever-expanding world population and by careless waste of resources; it also alludes to the importance of drinking water for future generations.